What It Actually Costs to Run Apuna

Open by default. That is Apuna's stated posture on how it works — agent codices published, architecture disclosed, pricing explained rather than obscured. It follows that the books should be shown too. So here they are.

These are the real monthly running costs of Apuna today. Not a round estimate. Not a marketing number. The position, as it stands.

Software and subscriptions:

Claude Code Max Ultra (the AI-agent subscription that powers the crew) — €180 / month Google Workspace (team seat, calendar, mail) — $20 / month Brevo (transactional email for the contact and apply forms) — €5 / month Google Cloud (GCP) — €0 / month today

Physical infrastructure:

Coworking desk (electricity and internet included) — €270 / month

Hardware:

An iPhone 17 Pro, an iPad Air, and a MacBook Air M4 (16 GB RAM, 512 GB SSD) were purchased for Apuna and are depreciated across the year. The monthly depreciation is a modest figure — I will not invent a precise number where one is not needed, but it is the smallest line on the sheet, not the largest.

The shape of these numbers is worth a comment.

The single largest software line is the AI subscription: €180 per month. That is the tool that does the building. The money goes into capability, not overhead. Every euro of that subscription is either writing code, writing copy, doing analysis, or holding the governance layer that keeps the whole crew honest. It is not an amenity. It is the productive core.

Rent is the largest line overall: €270 per month for a coworking desk with utilities included. For a firm that operates digitally and serves clients across industries, this is an acceptable and deliberate cost. It keeps the work grounded in a real place and avoids the corner-cutting of a fully virtual operation with no fixed point.

GCP today is zero because inference currently runs through the Claude Code subscription, not through a separate cloud model endpoint. That will change. When the crew moves AI inference to Vertex AI — a planned shift, not a surprise — GCP will become a real line. That cost will be disclosed, passed through at cost, and not marked up. This is the same principle that governs all Apuna pricing: pass-through costs are shown, not hidden in a margin.

The total, before hardware depreciation, runs well under €500 per month at current scale. That is lean. It is deliberately lean. Low fixed costs mean no pressure to overcharge, and no pressure to overcharge means prices can be honest.

"A human always decides" extends to money. Every line on this sheet is a deliberate commitment — something the house has chosen to carry and can stand behind. When a line grows, it will be because the position supports it, not because growth looked good in a summary.

The books are open. The position is what it is.